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Track 6 - APA 101
Workshop 1: Racism and the Media 101
Facilitators:
Haruka Roudebush, President, University of California San Diego Nikkei Student Union
Oliver Chin, author of The Tao of Yao
The workshop will open with a general overview about racism and the media in the United States based on the research and experiences of the author of The Tao of Yao. Since the films of Suzie Wong and Fu Man Chu, Asians have grappled with their problematic representation in the media. How do mainstream images enforce misconceptions, and contrast to an increasingly diverse culture? Publisher Oliver Chin leads a lively discussion on the media (the changing depictions of Asians), and the message (and our evolving response as audiences and authors). He will also lead a discussion on whether movies such as Kill Bill and Lost in Translation perpetuate stereotypes about Asian Americans.
Following an introduction to the topic, UCSD students will engage participants in a peer discussion and exploration of McDonald’s “I Am Asian” marketing campaign targeting Asian American youth through their i-am-asian.com Internet site. The workshop focus on issues concerning how advertising utilizes the image of the API community and Asian and “Oriental” ethnic and cultural characteristics to appeal to consumers, and whether or not in the effort to appeal to a specific ethnic consumer base, the use of such images and attributes in marketing reinforces racial and cultural stereotypes. The exploration of the intents and methods behind the “I Am Asian” marketing campaign will be used to prompt a peer discussion on how companies can avoid reinforcing stereotypes in their marketing, particularly in ad campaigns targeting Asian American consumers.
Workshop 2: Labor 101
Facilitators:
Cindy Cho (Korean Immigrant Workers Advocates)
John Delloro (Asian Pacific American Labor Alliance)
One of the most important foundations of any organizing campaign is the
ability to do one-on-ones. It is through one-on-ones that organizers
are able to move people to action and join campaigns. This workshop
will be teaching practical skills on how to conduct one-on-ones as well
as a space to practice these skills in roleplay.
Workshop 3: The Hypocritical APA Activist: What Do We Really Want?
Facilitator: Tedd Vanadilok, Duke University Center for Multicultural Affairs Program Coordinator
Did you protest those racist Abercrombie and Fitch shirts in 2002 but still buy clothes from this store? Did you watch "Better Luck Tomorrow" and "Harold and Kumar Go To White Castle" but think to yourself, "I better make sure there's nothing wrong with this film that will set APAs back another 10 years"? The focus of this workshop is to develop a dialogue amongst APA student activists to help them introspect why they are activists and how their beliefs, opinions, and behaviors are really influenced by activism. Students will be able to share their experiences in APA activism and discuss what they really want to achieve in the short-term and long-term.
Workshop 4: Asian Hip Hop and Activism 101
Facilitators: Kublai Kwon, Asian Hip Hop Summit, Double Standard, and Jeet Kune Flow
Music is the way to bring the message to the next
generation. So where are the Asian Americans in the mix?
Join Kublai Kwon and members of Saturday night's
NAASConpalooza to find out how they use hip hop, rock, and
other music to inspire APA students to become active in the
community.
Workshop 5: Immigration 101
Facilitators:
Joyti Chand, Civil Rights Unit, Community Advocate
Shiu Chand, Civil Rights Unit, Community Advocate
Organization: South Asian Network
This workshop discusses the difference between migration and immigration, the right to migrate versus the intent of immigration law, offer examples of why people migrate, who decides or influences immigration policy, the historical context of anti-immigrant policies, and current policies undermining immigrant communities particularly after September 11, 2001.
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